Direct Mail

The Levich Agency offers you the same commitment to planning and executing a Direct Mail campaign that we do with every other type of advertising. We combine years of experience, the latest methodology, and a healthy dose of practical thinking to make sure your Direct Mail campaign works as you want it.

Sharon Rawlings, head of our Direct Mail division, brings more than two decades of experience to bear on your behalf. Under Sharon's direction, the Levich Agency offers full-service Direct Mail capabilities to take your campaign from concept to execution: creative development, list acquisition and evaluation, product fulfillment, E-blast e-mail campaigns, even a full range of web development services to bring your direct mail customers right to your virtual door.

One innovation that the Levich Agency has helped pioneer: Personalized URLs, or PURLs. A PURL is a personalized web page created specifically for the direct mail addressee. The customer is directed to log in online for a personalized message or special offer. This translates into lead generation in a way you've never seen and a whole new level of effectiveness to your Direct Mail campaigns.

A Personalized URL leads a direct mail recipient to a landing page that includes a questionnaire to capture important data targeted specifically for your marketing purposes. The Levich Agency does all the work, creating both the PURLs and the web pages making it simple and turn-key. Direct mail campaigns incorporating PURLs and web-based questionnaires frequently have generated 200% more response rates as compared to using only traditional postal mail.